Paid Media Manager (United States Residents/Remote)

Denver, Colorado, United States | Marketing | Full-time | Fully remote

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Looking for a role where you’ll have significant organizational impact? Consider joining the Trakstar team! You will have the opportunity to work in a dynamic, collaborative environment where your skill set and ideas matter.

Trakstar is seeking a digital marketing manager to work closely with our marketing team to expand our demand generation efforts. In this role, you'll collect, analyze, and summarize data around our marketing campaigns, make recommendations based on data trends, and execute those plans through our paid media partner channels. You'll be responsible for managing, optimizing and maintaining all paid marketing channels for Trakstar’s SaaS platform.

What we do:

Trakstar is a best-in-class, unified human capital management solution that supports mid-market companies to attract, retain, and grow their employee workforce. With almost two decades of experience providing unique employee management solutions, Trakstar is an end-to-end platform offering seamless applicant tracking, training, and performance solutions. In this ever-changing and remote work environment, the demand for Trakstar is growing and we are looking for employees to help scale our existing organization.

Our company mission is to uplevel employee performance from hire to retire, because we believe people are happier and healthier when they know their work matters. We are serving thousands of clients around the globe. At Trakstar, we hire only the best people - individuals who impress their prospects and clients with their industry knowledge of best practices and insights into how Trakstar’s ever-expanding employee management tools can help their businesses grow and scale.

What you’ll do:

  • Build and manage paid media campaigns, including paid search, content syndication, display, re-targeting, and account-based marketing, within budget for maximum return.
  • Measure and report on performance of all digital marketing campaigns; audits success of paid efforts against goals (KPIs & ROIs).
  • Collaborate with internal teams to improve and develop new landing pages and content while maintaining consistent messaging and brand voice.
  • Constantly evaluate and optimize spend through improvements to ads, landing pages, and user funnels to meet established KPIs and budgets.
  • Research and test new channels and vendors to expand reach and lower cost per acquisition.
  • Brainstorm and execute on new and creative growth strategies and demand generation tactics to drive more conversions.

You’re best for this role if you:

  • Enthusiastically step into uncertain territory.
  • Willingly reflect upon, and learn from, failures.
  • Fearlessly tackle big projects and drive work forward.
  • Thoughtfully and intentionally act to ensure a positive organizational culture.
  • Readily collaborate with others to solve problems and build sustainable solutions.
  • Consciously maintain a forward vision that propels our collective work, and teams, forward.
  • Are adept at managing paid media accounts within budget.
  • Effectively maintain an efficient cost per lead rate.
  • Proactively find new sources and campaigns to increase lead volume and improve paid marketing efficiency.

Your qualifications:

  • Bachelor's degree, or equivalent experience, in marketing, communications, or similar field of study
  • 3+ years of experience setting up and testing paid media campaigns
  • Advanced, working knowledge of Google Adwords and Bing Ads
  • Working knowledge of marketing automation and CRM tools (such as HubSpot and Salesforce)
  • Experience running A/B tests and driving conversion optimization

Compensation:

  • Competitive salary based on experience
  • Range $90,000-$110,000 annual compensation

Benefits:

  • 100% remote work environment
  • Flexible time off and paid holidays
  • Medical, dental, and vision insurance
  • Group term life, short-term disability, and long-term disability insurance
  • Voluntary life, critical illness, and accident coverage
  • 401(k) program with pre- and post-tax payroll options + employer match

Trakstar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or sex.